Rockstar Games seems to be pulling out all the stops for their new advertising campaign for The Warriors on PSP. Andrew Yoon at PSP Fanboy found this bit of Warriors graffiti applied to the sidewalk near his home in New York City. Certainly using graffiti to promote a game is nothing new, Epic Games did it for Gears of War and Sony got in hot water for their vandalistic (yes I just made that word up) promotion of the PSP. But, is this really a good way to sell a game or system? It certainly puts the name out there, but are you really going to go out and buy a game just because you saw it’s logo spray painted on the side of the local Moose Lodge? Flynn De Marco

Rockstar using graffiti to promote The Warriors

Original post by graffiti – Google News