London-based artist INSA, just finished his largest gif-itti piece to date in Newcastle, England for Unit 44’s White Walls Project. The piece took over three days to complete, and re-painting the wall four times yielded eye-popping results. Tongue-in-cheek in nature, INSA’s work makes a statement about how a majority of street art is currently looked at online.
The beauty of INSA’s GIF-itti is that it only truly lives when viewed online, where these days most street art ends up being viewed, and it exaggerates the ephemeral nature of graffiti as each layer is painted instantly over the last. Mixing retro internet technology and labour intensive painting, INSA creates slices of infinite un-reality, cutting edge art for the Tumblr generation.
It’s a first for us here – 3 days in the sun re-painting this monster wall 4 times to give us this completely original result.
Watch the time-lapse video to get an idea of the scale and labor that goes into 600 pixels.