RSS Feed

Counter-Paint: Striking Back at Sony’s Viral Graffiti

Print Friendly and PDF

We're so hip and edgy with our marketing - Sony

The PSP graffiti that Sony wasn’t talking about earned mention at Wired. Finally, something more than just idle bitching, Wired snapped pics (see image) of people tagging over Sony’s desperate, stupid marketing ploy. Sony finally loosened its lips on the whole fiasco, opening up a little bit to Wired. Spokeswoman Molly Smith offered the following: “With PSP being a portable product, our target is what we consider to be urban nomads, people who are on the go constantly.”

Yet, Sony in their wisdom is overlooking the simple truth that the graffiti is pissing people off. Anyone have any data available that ties hating a company and its marketing to purchasing their products? It might be handy.

Sony Draws Ire With PSP Graffiti [Wired]
California Loveless: PSP Residents Pissed About PSP Promos
Sony’s PSP Graffiti is Pissing People Off [Gizmodo]

Original post by graffiti – Google News





No reply to "Counter-Paint: Striking Back at Sony’s Viral Graffiti"

Comment using your social network account ...

... or comment using our site's system