Man, Sony just can’t take a clue that using graffiti isn’t the best idea to reach an “urban” market. This article might slap the clue club upside the marketing people’s heads. It says, neighbors in three neighborhoods around Philadelphia have painted over the ads in anger. A city manager even says the ads are “illegal” [...]
Not only has Sony fessed up to paying people to do PSP graffiti, they’re asking around now to see if it was a good idea. Good idea? You’re kidding right? The company’s Gamers Advisory Panel posted this question Tuesday afternoon: As many of you may know, PlayStation has launched a nationwide street campaign for the [...]
Don’t roll yer eyes just yet, but Nintendo of Canada has roped in the world-renowned C.O.D. graffiti crew to produce a limited edition line of DS handhelds. The C.O.D. collective consists of New York-based artists who grew up painting subway trains. The limited edition prints they’ve created reflect the look and feel of 1980′s arcade [...]
The PSP graffiti that Sony wasn’t talking about earned mention at Wired. Finally, something more than just idle bitching, Wired snapped pics (see image) of people tagging over Sony’s desperate, stupid marketing ploy. Sony finally loosened its lips on the whole fiasco, opening up a little bit to Wired. Spokeswoman Molly Smith offered the following: [...]
